"Literacy looms as one of the great engines of profit and competitive advantage in the 20th century: a lubricant for consumer desire; a means for integrating corporate markets; a foundation for the deployment of weapons and other technology; a raw material in the mass production of information."
This quote is saying that without literacy we would be missing a key component of life. The spread of information is very important to our everyday lives be it through books, newspapers, magazines, etc, and without literacy we would not be able to do this. It is a competitive advantage because literacy is power.
"Sponsors, as I have come to think of them, are any agents, local or distant, concrete or abstract, who enable, support, teach, model, as well as recruit, regulate, suppress, or withhold literacy-and gain advantage by it in some way."
For how important literacy is these days, it wouldn't be possible without help. Even though some of us may have taught ourselves to read, someone has helped us read or write at some point in our lives. Brandt describes sponsors in a fairly broad sense because help can come from anybody and everybody, as well as anywhere and everywhere.
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